If you want to get comps, mortgage quotes and agent reviews and rankings all in one place, then Zillow is hoping that the launch of its newest feature, a rating and review system for real estate agents, will bring you to the website[1]. Zillow recently launched the new feature and began featuring both existing ratings and the rating system in its real estate “marketplace.” Spencer Rascoff, CEO for Zillow, believes that the ratings will play an essential role in “transparency for buyers and sellers” and hopes that a good Zillow rating will become “the next best thing to a referral.”

Zillow has long been a go-to for buyers, sellers and investors looking to get an initial idea of what a property might be worth, but few experienced investors are willing to take Zillow’s projected values on homes particularly seriously. However, the company has expanded dramatically in the past two years, entering the rental and residential housing markets aggressively in 2010.

Do you use Zillow in your business? Would you look to Zillow for information on real estate agents before signing a contract with one?

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[1] http://www.nwinnovation.com/story/0033235.html