**Correction: The Groupon was NOT limited to the first 50 people, but rather required 50 people to purchase it before it activated.**
Groupon, the popular social coupon network that offers discounts on everything from salsa lessons to information technology consulting is branching into real estate with its latest offer, $1000 cash at closing to homebuyers who purchase a $25 Groupon. The brokerage has limited the number of vouchers available to 50, and the coupons can be used for traditional home purchases or on distressed properties, and primary owners and investors are eligible for the discount. Furthermore, the transaction must be at least $150,000 to qualify for the deal.
The brokerage that has launched the Groupon deal defines itself as an “emerging company” that has “focused on its web presence and search engine optimization.” President Yuval Degani believes that this advertising move will help his company acquire “new…customers for life.”
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