General Growth Properties Inc. is the owner of some of the “highest income-generating malls in the United States”[1]. Now, its CEO is eying street-level urban retail, saying that he aspires to add this new facet to the company’s real estate holding at a forum in New York last week. The company, which owns 125 of the country’s top 600 mall properties, is also considering selling or “spinning off” some of its “weaker” properties. The company has been operating under bankruptcy protection for the past 18 months and plans to spend about $1.5 billion over the next three to five years to redevelop properties. These changes could include building outlet malls, but are unlikely to include the currently-trendy strategy of adding residential areas above the retail area. “I’m not a big believer in putting condominiums on top of my shopping centers,” said CEO Sandeep Mathrani.

Last week, the company announced plans to create a new real estate investment trust composed of neighborhood strip malls, office properties and “weaker regional malls”[2]. However, the announcement of this decision sent General Growth stocks down because it is unclear how much money the company would be able to get for its “lower-quality” assets. Pricing for such assets has been “all over the map,” explained Keefe, Bruyette & Woods analyst Benjamin Yang, so the idea of spinning off those assets may be intimidating investors even though the action will ultimately help the company balance sheet.

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[1] http://www.reuters.com/article/2011/06/09/us-generalgrowth-idUSTRE75809F20110609

[2] http://www.reuters.com/article/2011/06/03/us-generalgrowth-idUSTRE7525GR20110603