According to Nielson’s “The Social Media Report,” Facebook is now the most-used website on the internet[1]. The social networking site trounced the competition with American internet users dedicating a total of 53.5 billion minutes each month on the site, compared to second-place Yahoo (17.2 billion minutes), third-place Google (12.5 billion) and third-place YouTube (9.1 billion). Blog platform Tumblr did not rank in the top three, but did receive recognition for increasing its audience 300 percent within a year.

Other interesting statistics in the report included:

  • 62 percent of Facebook page views are by women
  • Men spend more time watching videos online than women (247 million minutes vs. 226 million minutes) but women watch a higher number of videos
  • Men are more likely to visit LinkedIn or Wikipedia than Facebook
  • 37 percent of users “consume” social media by phone versus 97 percent who use their PCs
  • 70 percent of adult social networkers also shop online and are 12 percent more likely to shop and buy than the “average adult internet user”[2]

Have you incorporated Facebook into your real estate business, or do you just use it as a social activity?

Thank you for reading the Bryan Ellis Real Estate Letter!

Your comments and questions are welcomed below.


[1] http://www.huffingtonpost.com/2011/09/12/facebook-most-popular-website-nielsen_n_958254.html

[2] http://blog.nielsen.com/nielsenwire/social/