(Be sure to check out the prequel to this article, Internet Secrets For Real Estate Flipping (Wholesaling) Nationwide – this article will make a lot more sense if you do.)
Yesterday we talked about the 3 standard features that most real estate investor websites include. BORING. Now let’s move on to the 4 critical factors that most of them totally ignore.
(You boneheaded promoters of real estate websites have sold websites to your customers that are darn near worthless at this time. You copied models that worked well 2-3 years ago, and never gave a thought to how effective your services would be long term. It’s shameful. You know who you are.)
REQUIREMENT #4: It must be “optimized” to attract search engines
I’m guessing it’s self-evident why it’s important for your website to be well-listed in the search engines, but in case it’s not: You can get visitors to your website at absolutely zero cost to you if your website is designed in a way that meets with the approval of the search engines. And free visitors means more good deals, more eager buyers, and more real estate profits. It’s that simple.
When I use the word “optimize” concerning a website, you may be thinking I’m referring to some really complicated technical stuff that only serious propeller heads can understand.
Nope. Here are some of the things that I mean:
- Use blog software like WordPress to manage the content on your website. (Other than making it really easy to manage a website, WordPress seems to attract search engine attention far more easily than any other website management tool. Plus, it’s free.)
- Add a new page or two to your website each week (or even more frequently). You don’t have to write anything grand or glorious. A summary of the week’s real estate news will be fine, and it requires very little effort. (Create a Mortgage Update Page like this one – it’s easy and very useful.)
- Make sure your website automatically notifies the search engines whenever you add a new page. (Again, WordPress can handle this for you automatically.)
- Be sure to choose the words and phrases that are most important to you, and use those words and phrases liberally in the titles and bodies of the pages you create each week. These are the words and phrases that are most likely to be picked up by the search engines.
- Make sure all of your pages have links to at least one other page on your site. This way, if a search engine finds one of your web pages, they’ll eventually find all of them! (If you use WordPress, this will be handled automatically.)
- Make your website “interactive” by allowing your visitors to add content to the website for you. I’ll tell you more about this in tomorrow’s post, but rest assured that the search engines LOVE this type of thing.
There are more things you can do to optimize your website, and many of them are highly technical in nature. But if you take the advice listed above, you’ll be giving yourself a huge advantage.
A big problem for most people who have a real estate website is that their websites are “static” in nature. The website has a set number of pages, with a set type of content on each page, and nothing ever changes. Furthermore, most people who buy a pre-fab real estate website receive a design or content that is already in use by hundreds or thousands of other people.
Generally speaking, the search engines will list one and only website when there are two or more websites that are virtually identical. I bet your real estate “guru” didn’t tell you that, did he?
The good news is that when you follow the strategies I teach you, you’ll not be hamstrung by bad advice or bad websites you’ve been sold in the past. There are a lot more ways to “optimize” your website to get search engine traffic, but a lot of them are very “techy” in nature. But if you do what I told you in this article, you’ll do just fine.
Be sure to check out FreeRealEstateTraining.com tomorrow for my instructions on how to make your website “interactive”. Websites that have this feature are like an irresistible drug to the search engines, and I’ll tell you how to make it happen with no additional work on your part whatsoever!
In the mean time, please use the comments box below to let me know if this article has been helpful to you. Also let me know if you have any further questions about optimizing your real estate investor websites.