Ever started to read a book that you just can’t wait to finish? With books like that, you want to read it every spare moment you have, because a story has begun and you have to know the ending. That book is “sticky”.
That’s exactly how your real estate website should be: “Sticky”. And I’ll tell you exactly how to do that.
(Note – this is part of the Internet Secrets For Nationwide Real Estate Investing Series – check out the other parts of this series here on FreeRealEstateTraining.com!)
Your website needs to be good at three things:
- Motivating people to visit your website to begin with
- Motivating your visitors to return repeatedly in the future
- Motivating your visitors to take profit-generating action
I’ll deal with the “monetization” aspect in a future article. Right now, let’s talk about getting people to visit and return to your website….aka “Stickiness”.
In my previous post about making your real estate website search engine friendly, you learned that it’s important to add at least a page or two to your website each week so that the search engines will find freshly updated content. And as it turns out…
…frequently updating your website is one of three major “stickiness” factors:
- Frequently updated content
- Interactivity with your visitors
- “Email Recycling”
I’ll address each one of these issues briefly right now.
Frequently Updated Content
You already know it’s important for the sake of getting good search engine rankings to add at least a page or two of new, relevant content to your website each week. And just as importantly, it’s important for your visitors, since they are more likely to return to your website regularly if there is more new information all of the time.
Sound like a big chore to you? Maybe you’re not a writer and would prefer that this requirement vanish entirely?
No problem. There are quite a number of tools for WordPress that will automatically populate your blog with recent news and articles. So even if you’re not a writer yourself, the need to regularly update your website won’t be a problem at all. (Check here for my recommendation for automatically generated content tools.)
Interactivity With Your Visitors
A great way to motivate a person to take an interest in something is to give them a “stake” in it, and allowing your visitors to interact with your website by leaving comments and/or having a discussion forum is a great way to do that.
And there’s more good news on that front: When you use WordPress on your website as I’ve recommended, the ability for your website visitors to make comments on your pages is built in! (More good news: WordPress allows you to “moderate” those comments so that only the comments you approve will be publicly viewable.)
There are two huge benefits allowing comments from your visitors. First, it gives your visitors a “stake” in your content, motivating them to want to know how you and other visitors respond to their contributions. Second, each comment builds the amount of information on each page of your blog, giving search engines even more highly relevant content to include in the search results.
If you collect the e-mail address of your visitors, you will be able to send emails to those subscribers and get their attention whenever you like. For example, I send out “broadcast” email messages to my entire database whenever I post articles that have a very short period of relevancy, such as news items or special events. This allows me to guide my subscribers back to my website over and over again, and allows me to remind them about my website if they’ve managed to forget.
“Email recycling” is also a way to create “income on demand”. And when you pay attention to the rest of the articles in this series, you’ll see exactly what I mean.
That’s all for now. But rest assured I’ll post the next article in this series tomorrow. I hope you’ve found this interesting and helpful. Let me know if you have any questions in the comment area below, and remember: Visit FreeRealEstateTraining.com once a day for your update on the real estate investing world!