Ever noticed that some websites seem to grow like wildfire all by themselves? Or that some websites grow because they’re heavily promoted by other internet entrepreneurs?
That’s because these websites are PROMOTABLE and VIRAL – and both of these can easily be built into your website.
(Note – this is part of the Internet Secrets For Nationwide Real Estate Investing Series – check out the other parts of this series here on FreeRealEstateTraining.com!)
Make note of this: The easiest way to get highly-relevant traffic to your website is through “Joint Ventures”. A joint venture is when two or more people work together for mutual good. All you have to do to motivate others to publicize your website is to answer the golden question: “What’s in it for me?”
Here’s are two good example of a win/win scenario:
- You contact several mortgage brokers in your area with the request that they mention your website to their prospects. This will be valuable to the mortgage broker’s customers because many of them will be in the market for a home, which you can sell to them. And it will be valuable for the mortgage broker also, because you might offer to pay the mortgage broker a fee of $1,000 (or whatever you choose) for any of your homes that are sold to that broker’s clients.
- You might also choose to put a link to one or more local mortgage brokers on your website as well, and request that the mortgage broker set up a “marketing agreement” with you whereby you are paid a commission for each loan the broker closes with your referrals. (Obviously, check with your legal counsel to be sure this is ok in your area.)
In both cases, you and the mortgage brokers come out as winners with no risk.
Furthermore, many brokers and real estate agents will pay a fee directly for “leads” rather than “closings”, and those fees can be anywhere in the range of $5 up to $100 per lead. This means that as people visit your website, you could collect information from them and sell that information to local real estate brokers or mortgage brokers and make a good profit regardless of whether the lead turns into a customer or not! (This is called “lead generation” and is one of the best and easiest ways to make money online.)
And because of this, it may be in your interest to pay others to refer leads to your website! This can be done very inexpensively (usually for under 50 cents per lead). In doing so, you give others a direct financial incentive to help you build your database of subscribers.
Another really great idea is to write up a few pages about the area(s) where your real estate business is targeted, and include information like school districts, major employers, shopping centers, places of worship, etc. Then give this “guide” away on your website at no cost, in exchange only for the contact information of the person who wants to get your guide. (For more information, see my “Information Marketing Guide For Real Estate Investors“.)
Also – if you like the idea of creating e-books for profit, many fortunes have been made in short order by selling e-Books. Here’s the ebook fortune guide that I recommend.
These types of useful free reports frequently become “viral” and result in significant traffic to your website without a single penny of expense to you!
And speaking of viral marketing, it’s always a good idea to ask your website visitors to refer their friends and colleagues to your website. It costs you nothing to make the request, and there are several good software solutions available which make the process very easy and highly automated as well!
Setting up your website such that there’s a direct benefit for other people to refer people to it means that your real estate website will be able to grow naturally without a lot of expense. And as you put valuable resources and referral capabilities on your website, your traffic – and your real estate profits – can grow exponentially!