This is a particularly important step. And the reason is because you want to make your ebook information product available to as many people as humanly possible.
Statistically, most internet users are running on a Windows Operating System format.
That means statistically, most internet users can benefit from executable formatted products, or those that come in the ever popular .exe file extension.
Now that’s fine, but if you decide to only use the .exe format, you’re leaving out a good chunk of potential customers that run on non-Microsoft operating systems, such as Macintosh or Red Hat.
There is a solution to offer your ebook to almost every potential customer no matter which operating system they run on.
And that is by using…
The Portable Document File, or PDF, made possible by Adobe.
The genius of this particular file format for information products is that because the .PDF files run on an independent program that can be utilized from any operating system, it then makes the document files platform independent themselves so long as the customer has the program to run the .PDF files from.
Adobe Reader itself is also completely free for anyone to download and use.
There are free ways to create a PDF file for your products. One of them is called CutePDF.
Download the PDFWriter software and install it on your computer. Then from your word processing program simply print your document and choose the CutePDF driver as the target printer.
You’ll then be asked where you want to save the file. Pick a location and save the text document as a PDF file.
It’s as simple as that to create a high quality text-based infoproduct for you to promote. Another one I’ve used before is Open Office. To use it as a PDF compiler, all you need to do is open it up by creating a New Document. Then when you finish writing up and formatting your original product as far as font settings, line spacing, adding images, and things of this nature are concerned, all you need to do is hit the Export as PDF button and it’ll be exported in .PDF form.
All the information you could ever need about using the PDF995 line of software can be found right at their website.
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